Walk in
knowing.
HallBrief analyzes every company around your next trade show, ranks them against your exact ICP, and hands your sales team a source-cited account plan — before the floor opens.
The list is not the strategy.
B2B exhibitions eat roughly 41% of the marketing budget — and most sales teams still walk in with this:
01Sellers improvise a six-figure show
A 20×20 presence runs $40–60k before travel. The account strategy shouldn't be decided in the Uber from the airport.
02Nobody can read 1,800 rows
So reps default to familiar logos and booth neighbors — and walk past the accounts that would actually move pipeline.
03A badge scan is too late
The highest-value conversations at a show are planned weeks out. If prep starts on the plane, the show is already over.
04ROI stays unprovable
40% of event teams still can't prove event ROI. An evidence-backed target plan is where provable ROI starts.
Every company scored.
Every priority explained.
Three passes over the complete event universe — finished in ten business days.
Scan every company
We collect the complete published company universe — exhibitors, sponsors, speakers' employers, plus your CRM overlay — normalized, deduplicated, and matched to domains.
Research the strongest fits
Every company is scored against your ICP and show objectives — with evidence required for every score. The top fits get deep, source-cited research from their own public footprint.
Brief the team
Your sellers get a ranked Show Shortlist, one-page Account Briefs, recommended personas, and messaging — delivered in a live briefing, formatted for the floor.
Built for sellers,
not spreadsheets.
One page per priority account. Why they matter, who to find, what to say — and the evidence behind every claim.
Not another event database.
More strategic than a list. More bespoke than software. No outbound retainer.
Built around your exact ICP
Every company is scored against your rubric — your market, your personas, your objectives for this show.
Evidence on every claim
Key findings carry the supporting source and retrieval date. If we can't cite it, we don't claim it.
Analyst-reviewed priorities
The accounts your reps will actually pursue are verified by a human before they reach the brief.
No software to implement
No seats, no onboarding, no procurement cycle. You get the finished answer in ten business days.
Honest attendance labels
Confirmed, strong signal, probable, or target contact — we never dress up a guess as a confirmed attendee.
Your team stays in control
We hand you the targets and the messaging. Your sellers own the relationships — and the credit.
Fixed scope. Fixed price.
Booked per show.
What a briefed team looks like.
Asked before booking.
Do you sell attendee lists?+
No. HallBrief creates derived account intelligence from permitted public, licensed, and client-provided event signals. The product is the analysis and the recommendation — never resale of a raw directory.
Do you guarantee that named people will attend?+
No — and be suspicious of anyone who does. Every person in a HallBrief deliverable carries an explicit label: Confirmed, Strong signal, Probable representative, or Target contact, each backed by its evidence.
Do you run the outbound for us?+
No. We deliver the targets, personas, messaging frameworks, and a CRM-ready file. Your team controls the outreach — the relationships (and the credit) belong to your sellers.
Can you use our CRM data?+
Yes — and it makes the plan sharper. A CRM overlay flags existing customers, open opportunities, and dormant accounts that will be at the show, so nothing warm walks past your booth unnoticed.
How fast is delivery?+
Ten business days from receiving your ICP and inputs, standard. A sub-seven-day rush is available for late bookings at +30%.
What if our show is small — or enormous?+
The Universe Scan ($4,500) fits regional shows up to 750 companies; the Strategic Show Plan handles flagship events up to 3,000 companies, multiple business units, and multiple selling teams. Same method, sized to the floor.
Your next show is already on the calendar.
Send us the show and your ICP. We'll bring a three-account sample to a 20-minute call — one obvious fit, one you'd have missed, one you should skip.